Waystar’s first brand campaign set out to inspire revenue cycle experts to reach new heights in their industry. We dared leaders to challenge the status quo, introducing them to who Waystar is and how its software is solving decades-long challenges.

Creative Director: Elisa Ivany
Copywriters: Annie Busiek, Sam Johnson
Sr. Art Director: Bri Gannon
Sr. Designer: Antonio Manaligod
Motion Studio: Mode Project